The platform is rolling out a updated setting that allows them to cut down on the quantity of AI-created videos appearing in their timelines. This initiative comes as the service revealed that it presently contains over 1 bn AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a full-scale release. This shift coincides with a increase in AI content, spurred by emerging content generation software.
AI Content on Other Platforms
Recent reports that approximately 10% of the fastest-growing video streams on a competing service exclusively feature clips produced artificially. A considerable share of this material is considered low-quality AI content, a phrase for poor-quality, mass-produced content that is often nonsensical or bizarre.
“We know from our community that numerous viewers enjoy content produced via AI tools, from digital art to science explainers, and we intend to offer the community the option to increase or decrease of that, depending on their own likes,” said a spokesperson.
AI on the Platform
The platform announced that there are now 1.3 billion videos on its service labeled as made with AI. Overall, more than 100 m pieces of content are uploaded to the service each day, making AI-generated material a relatively small part of its complete catalog.
How to Adjust Settings
Users will be able to reduce or increase the amount of artificial media they view by opening the content preference feature in the app and choosing AI-made media. Other topics that can already be controlled under the tool cover news, clothing, aesthetics, and movement.
Content Labeling and Policies
Its rules oblige content makers to label lifelike AI-generated content, and it bans dangerous deepfakes of celebrities or crisis events. Any authentic-looking artificial content that is without a tag can be deleted under its terms of service.
In addition, the platform will henceforth attach an AI-generated tag to content produced via its built-in AI features, or flagged by an collaborative effort for identifying content made by AI. This action is aimed to deter users from seeking to bypass the labeling process.
AI Literacy Programs
The company is additionally introducing a $2 million AI literacy fund for professionals and groups to develop informative material about ethical AI use. This project will assist educational bodies dedicated to teaching computer science.
Platform Protection
The video-sharing app has justified its content review process, following controversy over plans to make redundant hundreds of content moderators in the United Kingdom. TikTok is set to cut a significant number of roles in its trust and safety division in its British office, with worker representatives and digital protection specialists expressing worry that people are being substituted by machine-led review.
A trust and safety lead clarified that human moderation would still have a role, but AI can protect employees by removing the most distressing content ahead of it is viewed by staff. TikTok reported a significant reduction in explicit and harmful content reviewed by safety staff over the last 12 months due to reliance on its automated systems.
It is vital to combine staff and AI to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s very important to reduce exposure to unsafe media as rapidly, which is where a extensive automated help is making a difference work at speed.”
